The most important advertising medium in the world’s fastest-growing major economy.
Accounting for the largest market share across Middle East & Africa and projected to be worth USD 472M by 2027, Saudi Arabia’s comparatively mature digital signage network is on the cusp of a new era:
- Mega government investment in public and digital infrastructure is propelling demand for digital signage systems in almost every sector.
- An explosion of content options that give consumers greater control were fast-tracked during the pandemic. These have evolved to create a fiercely competitive media environment that conversely, is also leading to increased collaboration between companies, sectors and mediums aiming to optimize their success rates.
- Broad reach, new data targeting options and its ability to captivate audiences without interrupting them is seeing digital signage take a bigger chunk of the marketing mix over and above other mediums.
- Saudi Arabia’s youthful, digital-savvy population makes it appealing to investors who are also being drawn by positive reforms to attract FDI drafted under Vision 2030.
- Despite economic and political factors alluding to the risk of tighter spending globally, digital signage is forecast to continue its upward trajectory as potential declines in consumer confidence tend to see advertisers vie even harder for their attention.
